Red is the colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. It is a very emotionally intense colour and has been shown to enhance human metabolism, increase respiration rate, and raise blood pressure. Too much or too little of it can cause agitation or anger and too little can result in lethargic, cautious or manipulative feelings.
Red has different meanings in different cultures and is therefore an important indicator in human communication so, of course, the choice of colour by individuals will tell us much about themselves and their personality, culture and outlook.
This group of images shows the use of red suggesting different emotions and /or different purposes. – for example the clown’s red pom-pom, the red communion book and the red sleeve on Queen Elizabeth’s robe is each sending a different messages. Responses to it will vary according to background, experiences and mood of the viewer.
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